Introduction

Pre-production
  Define purpose
  Determine budget and quality
    >Categories of Quality
    Choice of formats & camera equipment
  Write script
  Prepare the shoot

The Shoot

Post-production

Additional information

Further reading & links

Glossary

download module 2 document
   
Pre-productionDetermine budget and quality

Categories of Quality
The quality of a production can be roughly divided into three categories:
amateur or consumer
semi-professional or ‘prosumer’
professional

These categories are derived from the quality of the equipment used, on the presumption that the hired talent will have sufficient experience and knowledge to use the equipment properly. There have also been attempts to categorise according to the acquisition format:
MiniDV for consumer level
DVCAM/DVCPRO, prosumer
Digibeta, professional

However these categories are arguable as some miniDV cameras can produce a better image quality and have more professional controls than some DVCAM cameras. With the introduction of various tapeless and high definition (HD) acquisition formats, the format landscape is fast changing, making it difficult to define categories and make judgments about what kind of equipment to use. Furthermore it is not completely unlikely that the format developments will continue to accelerate and even remain unfixed (similar to the computer industry). There are constant engineering advances; what was considered to be very good quality only a few years ago might today be seen as mediocre. This could be an argument not to invest in your own ' in house' equipment but to hire as needed.

Another measure to go by is the price of the equipment. For example:
consumer: for productions that use camera equipment that cost less than € 3000
prosumer: between € 3000 and € 15 000
professional: above €15 000

One more thing to consider is how to invest the budget you have. For example, a skilled cameraman can get relatively good results out of inexpensive equipment and an unskilled cameraman can ruin material on the most expensive equipment. Whatever quality you opt for, ultimately the most important issue to consider is why the videos are being made. Also, how they are going to be preserved and in which format is important discuss and take into account.